The Benefits of Using Gamification to Train Millennials
As millennials age and fill more professional positions within the workforce, their opinions and values become more influential.
Already, they have been responsible for many major shifts in how businesses approach their work, fighting for things like flexible work hours, the ability to work from home, and the replacement of micromanagement with mentorship.
And when you consider that millennials will make up 75 percent of the workforce by 2025, it becomes even more clear how crucial it is for employers to implement strategies for engaging millennial employees.
After all, we know that 90 percent of millennials want to grow their careers with their current companies, and 86 percent say that offering career training and development would keep them from leaving their current position.
Thus, it’s imperative that businesses put new, effective strategies in place for training millennials and providing them with experiences that bolster their career satisfaction.
Game-based learning is one such strategy, and it comes with a ton of quantifiable data to back it up.
So, in today’s post, we’ll be taking a deeper look at how game-based learning can be used to energize and motivate millennial employees, enhancing their loyalty to their employers and making them more invested in the outcomes they’re responsible for.
Let’s get to it.
WHY MILLENNIALS LOVE GAMIFIED LEARNING
Did you know that by the time the average millennial American turned 21, they’d already spent 6,000 to 9,000 hours playing video games, but only about 2,000 hours reading books?
Millennials (and Gen Z, the generation that followed them) were raised with these forms of technology, so their minds adapted quite early to basic game concepts like achievements, levels, and scoring systems.
As they played these games, the minds of millennials became more comfortable navigating quests and challenges alone, learning via trial and error, and learning by doing.
This helps to explain why millennials are more experiential and exploratory learners than previous generations, and why they benefit greatly from the personalization and customization of assignments.
HOW A MOBILE TRAINING APP CAN HELP
Mobile apps are a highly convenient and accessible approach to engaging millennial employees.
To start, 65 percent of millennials interact with each other digitally more than they do in the real world, and the average millennial checks their cell phone 150 times per day, so we know that mobile solutions are ideal for this demographic.
This is especially clear when we consider how fast the mLearning industry has grown, and how many businesses are making the decision to invest in mLearning technology.
Mobile apps make it easy for millennial employees to participate in training exercises from where ever they are— on the bus during their morning commute, during their lunch break at work, or even from the comfort of their own home.
Additionally, mLearning makes it possible for employers to easily deliver personalized learning pathways for each of their employees, ensuring each person receives the unique, specialized training they require.
Overall, mobile training apps are perfect for making training available on a simple, easy-to-use platform that can be accessed at any time.
COMBINING MOBILE TECHNOLOGY WITH THE BENEFITS OF GAMIFICATION
When businesses invest in mobile training apps like ARC Reach, they are selecting a highly-effective way to deliver the benefits of game-based learning to their millennial employees.
So, what are the benefits of gamification for millennials?
They include, but are not limited to, the following:
More engaging on-boarding processes
A better first-impression for millennial workers who appreciate forward-thinking employers
Higher engagement rates for training programs
Improved performance tracking (due to advanced analytics and reporting capabilities)
Ability to provide instant feedback (via in-app management dashboard)
Improved retention rates
Cost reduction in training program delivery
The dopamine release caused by games, which makes learning more enjoyable and motivating
The benefits are just some of the results ARC Reach has been able to deliver to our valued customers via our mobile training app.
Our team of dedicated and skilled developers understand how to implement gamification elements that the human mind responds to— increasing the efficacy of training programs and on-boarding processes.
Are you ready to improve your training processes gamified learning? Contact us to book a demo. We’d be happy to discuss how we can help you achieve the results you’re looking for!